Social Campaign

Persol Eyeware

This is a social campaign done in Spring Studios under the art direction of Caroline Hunter. The video above is a record of the campaign ad displayed on New York Time Square.

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Persol Eyeware

This shows how the end result displayed on Person Eyewear’s official Instagram account.

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Instagram social Campaign

Each phase of the campaign is aligned with a illustration, a key visual featuring a hero product, detail shots of the hero product and a related video clip. The tone and expression of these images should influence the content for that section.