This is a social campaign done in Spring Studios under the art direction of Caroline Hunter. The video above is a record of the campaign ad displayed on New York Time Square.
This shows how the end result displayed on Person Eyewear’s official Instagram account.
Instagram social Campaign
Each phase of the campaign is aligned with a illustration, a key visual featuring a hero product, detail shots of the hero product and a related video clip. The tone and expression of these images should influence the content for that section.